Each brand in Macromex’s portfolio was designed completely different from the industry’s classical standards and patterns. Through the way we positioned our brands, created their image and planned their communication campaigns we have demonstrated that originality can achieve new levels and inspire consumers to new experiences.
Through the La Strada brand, we brought fashion into the ice cream industry, by launching the first prêt-à-porter ice cream in the world. It is the brand that best defines the trend setter position that we’ve assumed. By the way it looks, tastes and communicates, La Strada is different from any other ice cream brand, a unique combination of sophistication and boldness.
Edenia is the brand that took the frozen food category to the next level. We have the widest range of frozen products of the highest quality. Today Edenia is the leader in all categories in which it activates, changing consumers’ habits and giving them a fresh look towards frozen food.
We launched the coolest ice cream of the new generation Corso – a pop-brand that through a special, innovative communication has become the most beloved ice cream in Romania, in a very short time.